Webinar notes from Affiliate Summit Webinar: SEO from Experience with Jeremy “Shoemoney” Schoemaker

Here is the Youtube of the presentation. Affiliate Summit Webinar: SEO from Experience with Jeremy “Shoemoney” Schoemaker

Most of the text below is from the presentation. The questions (in text form) are the only real reason to read this vs. watching it on Youtube. FYI.

I just attended the webinar via Youtube. I had signed up for it, but had to miss it due to a client engagement. It was very

good despite the fact that Jeremy is not a SEO. Since I am a compulsive note taker and type extremely fast, I took notes, of

course. Here they are:

First steps
1) implement google analytics
2) know your goal

Case studies
san diego chiropractic – ranked 1, but didn’t get any calls
#1 keyword ranking with a junk site = 0 customers

Lincoln dentists
ranked well for lincoln dental – more than 50% of his traffic from search engines – ranking for the wrong thing, i.e.

lincoln dental wasn’t being searched much
Then started ranking for other dentists names and firm names (which is what people search on)

2 important things to SEO

1) on page SEO – 5% of where you should rank – all that matters is title tag and keyword density – every content management

system now includes all onpage seo by default (WordPress sure does) – if you want the other stuff use all-in-one-seo (free

plugin for wordpress)

2) 95% of SEO are links.

Ways to get backlinks per jeremy s:

1) Create content that people want to link to
- his page with the adsense check has over 37K links
- a guide he created
2) write guest posts with keyword rich text
3) write guides with keyword rich text
4) contests (don’t require a link)
5) controversy
- the fight with barman
- visa black card – most profitable post – for visa black card – ranks 1 – paid $100 per card
- made 50K on the visa black card
6) directories (probably 25,000 free directories he estimates)
- paid directories recommended: best of the web, dmoz, yahoo ($299/yr – pay 1st year only) and all others
7) buy links (against search engine policies – can “burn down your site”)
buy articles/reviews (against search engine policies)

What are your goals?

Which keyword make money?

For him, he values RSS subscribers, newsletter signups

Google really tracks how fast you come back from clicking on a search result – this is bounce rate. You want it low
as possible.

shoemoney blog revenue – 40% revenue from newsletter offers, 50% from direct advertising, 10% from
other misc. stuff (shirts

and other
sales)

examined keywords and how they converted to newletter signups – track keywords to conversions for what your goals are to

optimize

made 300K from newsletter promotions in 2010
65K newletter subscribers
4.61 per subscriber (this tells you how much a subscriber is worth) – this tells you were to focus
resources

NOTE: His blog makes 750,000 per year if 40% is 300,000.

The key point is optimize your site for keywords that convert. Ranking alone is not worth a lot.

recap:

1) implement google analytics (otherwise flying blind)
2) figure out goals
3) figure out keywords
4) implement on-page seo (5% of SEO)
5) get backlinks (95% of SEO)
6) measure results
7) repeat 2-6

Q&A

1) Q: Add additional keywords to the title tag? A: the more condensed the title is the better (is his experience). Thinks it probably hurts to put too many keywords in it. Could build interior pages for other keywords.
2) Q: Do Ezine, squido lenses and other article sites really work in 2011 (considering panda)? A: Lots of sources have been excluded by Google. Contribute guest posts to good blogs. Directories for article writing won’t hurt you, but better to use blogs.
3) Q: do free directories really help? A: Absolutely. Internet Business Promoter will submit your web site to 1500 free directories – this alone has helped some long-tail sites show up almost immediately.
4) Q: How would SEO help in a country other than the US? A: Has zero experience in international SEO so has no idea.
5) Q: what are thoughts on link wheels? A: They work like crazy. Works really well, but also against Google standards.
6) Q: what would you consider a high bounce rate? A: depends on keyword but anything more than 10% is high.
7) Q: Is a XML sitemap importat to have? A: Great question. Yes. Helps with Canonical URLs. Recommends signing up for Google Webmaster Central and using those tools.
Q: Any thoughts on SEO nukeX? A: never heard of it. Probably someone trying to pitch their product.
9) Q: How go about getting Free SEO report? A: sign up and
10) Q: If searching for name, then likely customers already? A: Yes. Also tells you by ranking for competitors, then they are returning customers…great way to pick up their customers.
11) Q: Why always about google? A: Yes, but all sites combined, Google is 93% of his traffic. If you do well with Google, you will do well with the other ones as well.
12) Q: How do guest blog posts on relevant sites when they are your competitors? A: Not everyone is your competitor.
13) Q: do no follow backlinks help ranking at all? A: I don’t know.
14) Q: Have site that is dynamic (so one page), but meta data changes. Will it rank well? A: I don’t think it will.
15) Q: Can you compete in a niche when you are way behind? Against older sites with thousands of links. A: Yes. you may have to spend a few years creating great content.
16) Q: Do links from non-relevant sites help? A: A link is a link and he will take one from anywhere. If you get a link from tech crunch, you get a thousand links.
17) Q: Made a lot of money from Adsense, but you don’t push it a lot. Any link between seo and adsense? A: Zero impact on his sites. If the site gets a good quality score, it will do well in SEO because the content is good. They use the same kind of algorithm.
18) Q: If you made 10 new sites would you make them for adsense or affiliate? A: Adsense. That will tell you who is spending and you can follow the money.
19) Q: Facebook for small business owners. How target them? A: Use city or niche names. Tough one.
20) Q: exact match domain names? Are they good? A: Yes. It is like fishing with dynamite. fighters.com was blacklisted when he bought it. Got the reinclusion request in and now it ranks as 1 for fighters.
21) Q: Do you think most SEOs should use gray hat techniques? Afraid but know there is success there. A: He got his site banned, but had built a great site so traffic didn’t drop much. Wrote to Cutts about it who told him what he was doing. Clean it up and email him. He did clean it up and got back in. Has been burned. Don’t do it unless you can afford to lose it all.
22) Q: Is a .com better than .net and .info A: He believes it is.
23) Q: Is facebook the next google? Are you doing SEO for facebook? A: Facebook already gets more searches. Lots can be done here. Optimize your facebook pages. Is it SEO? Don’t know but it is the future.

Overall…good presentation.